How to Earn Money from Facebook
Many people use Facebook solely to connect with friends, family, and acquaintances. However, now anyone can earn money through Facebook without needing to create a dedicated page. There is growing interest in this process, but many make mistakes when starting to create content, and others lack accurate information about content monetization. Here’s a detailed guide on how to earn money from Facebook.
#### Can Everyone Earn from Facebook?
Previously, earning money from Facebook required meeting specific criteria, such as a certain number of followers and views, to qualify for the monetization program. However, the rules have changed. According to Facebook content creator Munshi Enayet, while earlier only pages with a set number of views and followers could monetize, now individuals can earn from their personal profiles by switching to Professional Mode. However, simply creating a page or enabling Professional Mode doesn’t guarantee earnings. Under the new rules, you need an invitation from Facebook to start monetizing, typically received via notifications or email. After receiving the invitation, you can activate monetization by following specific steps. New rules and conditions for monetization may be introduced in September 2025.
#### How to Enable Professional Mode
To convert a personal account to Professional Mode, follow these steps:
1. Log in to your Facebook account via the mobile app.
2. Go to your profile page.
3. Tap the three-dot menu at the top of the profile.
4. Select "Turn on Professional Mode" from the options.
5. Press the "Turn On" button on the next page.
6. Tap "Continue" on the following page to complete the conversion.
#### Types of Content That Can Generate Income
According to the new Facebook rules, you can earn from various types of content. Munshi Enayet explains that income can be generated from Facebook Stories, text posts, Reels videos, and photos. Many users are interested in the Stars monetization program, where followers can send "Stars" as gifts to creators. For Reels videos, earnings come from in-stream ads, with revenue shared between the creator and Facebook. For photos, text posts, and Stories, ads appear after every four pieces of content in the feed, and the revenue from these ads is shared with the creator.
#### Adding Bank Account Details
Once monetization is approved, you can add a bank account through the payout option to receive earnings. Any bank account approved by Bangladesh Bank can be linked, but mobile financial services are not yet supported.
#### How to Withdraw Earnings
To withdraw earnings from Facebook, certain rules must be followed. Mir Rayhan, owner of the Rayhanism Travel and Food page, explains that each piece of content generates small amounts of income, ranging from $1 to $20–$30, depending on the content. However, you can only withdraw earnings once they reach at least $100. While any bank account can be added for payouts, some banks may pose challenges when withdrawing funds. It’s advisable to consult with bank authorities and seek advice from experienced content creators to avoid issues.
#### Facebook’s Payment Model
Earnings are calculated based on metrics like CPM (Cost Per Thousand Impressions), CPC (Cost Per Click), and CTR (Click-Through Rate). The revenue from displayed ads is shared between the creator and Facebook.
#### Tools Needed for Monetization
After enabling monetization, two tools are commonly used: the Professional Dashboard for personal accounts and Meta Business Suite for pages. Meta Business Suite offers additional features, such as assigning multiple people to manage a page, which isn’t available for personal accounts in Professional Mode.
#### Best Practices for Earning
Regularly uploading content at consistent intervals increases earning potential. Mir Rayhan suggests posting 5–7 types of content daily, including Stories and videos, to boost audience engagement. Timing is crucial—peak hours for uploads are typically Friday mornings and evenings on other days. During Ramadan, posting during Sehri time can also yield high views.
#### Which Content Generates the Most Income?
While all content can generate income, Mir Rayhan notes that Stories offer the highest return on investment due to lower time and cost requirements compared to videos. For example, a Story viewed by the same number of people as a video might earn $2, while the video earns $3, but the Story’s ROI is higher. However, focusing only on Stories can negatively impact account growth, so a mix of photos, text, Stories, and Reels is recommended to maintain engagement.
#### Why Monetization Might Stop
Facebook has strict monetization policies. Munshi Enayet warns that uploading stolen videos, explicit content, or material promoting violence, hate, racism, or graphic content can lead to monetization being disabled. Mir Rayhan advises caution with music and language, as using copyrighted music or inappropriate language in posts or comments can result in strikes. Use music from Facebook’s designated music library to avoid copyright issues.
#### Page vs. Personal Account: Which is Better?
Munshi Enayet recommends focusing on a page rather than a personal account for professional content creation, as pages have broader reach potential. To succeed, choose a niche, create relevant content, and establish a strong identity with your audience. Simple, humorous, and light-hearted content tends to attract more views.